Blog - Behaviour Change

Plastics campaigns that work

These were the principles we observed by looking at the The Big Plastic Count’ website and video.

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Overcoming our Brain: The Psychology behind a Plastics Challenge

If you have ever started a diet, or told yourself you are never eating sugar or chocolate again, you will know how tough it can be and how all you think about is the forbidden items.This can be the same, if you try to make changes to your lifestyle for the environment, like going vegan or plastic-free. In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like […]

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​Common objections when communicating climate action and how to overcome them

I asked my peers on Linkedin what common rebukes they hear around climate action and thought I would share some of the psychology that could be behind these comments.

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3 ways to talk about climate change

​​One of the calls from COP26 was to keep 1.5C degrees alive. To convince them to take action, it can be tempting to try and convince people to care about the planet as much as you do. But anyone who’s tried this approach knows it can sometimes feel like a losing battle. A raft of research has demonstrated that different audiences need different messages, and will be motivated by different things.

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​9 steps to encourage environmental behaviour change

Talking about climate and agreeing that it’s an important issue is one thing, but what about changing behaviours and actions? Read on to learn how you can inspire behaviour change and encourage people to take action.

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Back to the office: A moment of change for behaviours and habits

​Are you and your team returning to the office full or part time this autumn? Why not use this ‘moment of change’ to embed pro-environmental habits around low-carbon travel, waste reduction and recycling?  ​Why our brain loves habits and routines ​You may not realise but thinking requires a lot of energy, so our brain tries to minimise it as much as possible. Yes, that’s right! Our brain is wired for shortcuts, which is why it […]

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Good reads, listens and apps for campaigners and communicators

Following a request from a workshop participant, I wanted to share some good reads, listens and apps for the Christmas break and new year’s resolutions.  Reading     I either try and buy books secondhand or listen on audible but should you need to buy new here they are on Bookshop (rather than Amazon). I have created a recommended list for environmental communicators and campaigners. My top reads for thinking differently and hope would be: My […]

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Undressing and changing the fashion habit

In this blog I address the psychology and the emotional states that shopping satisfies. As this is what really needs to be understood to make long-term behaviour change. What is the ‘need’ that fast fashion and shopping fulfil and how can you replace that?

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Overcoming our Brain: The Psychology behind Month-long challenges

​In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like Veganuary or the (40 day) Lent Plastic Challenge can achieve long-term behaviour change, so should be advocated by environmental campaigns rather than just telling people they should give things up and not understanding the psychological realities!

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