If you have ever started a diet, or told yourself you are never eating sugar or chocolate again, you will know how tough it can be and how all you think about is the forbidden items.This can be the same, if you try to make changes to your lifestyle for the environment, like going vegan or plastic-free. In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like […]
I asked my peers on Linkedin what common rebukes they hear around climate action and thought I would share some of the psychology that could be behind these comments.
One of the calls from COP26 was to keep 1.5C degrees alive. To convince them to take action, it can be tempting to try and convince people to care about the planet as much as you do. But anyone who’s tried this approach knows it can sometimes feel like a losing battle. A raft of research has demonstrated that different audiences need different messages, and will be motivated by different things.
Talking about climate and agreeing that it’s an important issue is one thing, but what about changing behaviours and actions? Read on to learn how you can inspire behaviour change and encourage people to take action.
Are you and your team returning to the office full or part time this autumn? Why not use this ‘moment of change’ to embed pro-environmental habits around low-carbon travel, waste reduction and recycling? Why our brain loves habits and routines You may not realise but thinking requires a lot of energy, so our brain tries to minimise it as much as possible. Yes, that’s right! Our brain is wired for shortcuts, which is why it […]