Blog - Behaviour Change

Tips for creating lasting habits

As it’s the start of a new year, I am looking at introducing new habits, so I thought I would use the principles that I share for pro-environmental behaviour.

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Your actions are part of something bigger

Social proof and feedback loops show other people are acting and the impact of actions.

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Changing the layout & sequence for behaviour change

By changing the defaults, the layout and the sequencing of items, foods and materials we can drive pro-environmental behaviour change without having to convince people about the impacts, the issues or needing to appeal to their values.

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Christmas: the ultimate behaviour change campaign

I looked up research on behavioural drivers and Christmas. What I came away with was a huge swathe of insights that demonstrates how behavioural tactics were used to help Christmas and Christianity get adopted by the pagans and consequently the buttons it presses to maintain its traditions and customs year on year.

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Engaging social housing residents with waste reduction

I have been doing lots of research on successful initiatives around engaging social housing residents with waste reduction.

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Reframing a zero waste xmas campaign

When looking at a Zero Waste Christmas campaign from a behaviour change perspective, one of the two focus areas was around avoiding giving gifts that are unwanted and therefore wasted.

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Who’s values are you appealing to?

I took a Human’s Values Test which pinpoints my values against Shwartz Theory of Basic Values. One of the key takeaways for me from doing any of these tests is the awareness of how I choose to communicate with people who have different values to me, especially around environmental behaviour change and action.

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No disposable cup day

Disposables are just another mechanism to reinforce the ‘Always Busy, So much to do, No time to stop’ culture that is causing so many environmental challenges.

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The use of gamification for walking campaigns

An example on how to use gamification for sustainability and encourage sustainable behaviour change.

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The concept of scarcity and how it affects people’s responses to change and a sense of agency

Scarcity is a tool used a lot in marketing as they know it activates our primal instincts. Whilst it may seem that the scarcity of earth’s resources, finite time to make change, could be a driver for change. The climate change coaches suggest that the opposite is actually true.

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