Blog - Behaviour Change

Value modes, perceptions & the environment

What do you think of the English Sea? Wonderful, grey and dull or scary and unknown? There is a correlation between the VALUES MODES people fell into and their perception.

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World Refill Day – Changing single-use behaviours

The campaign aims to make refilling a water bottle as easy as buying a single-use plastic bottle by creating a network of refill stations across the world in cafes, bars and anywhere with a tap and clean drinking water.

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Biospheric values nurtured in childhood

People with strong biospheric values are more likely to see themselves as a person who acts pro-environmentally.

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Plastics campaigns that work

These were the principles we observed by looking at the The Big Plastic Count’ website and video.

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Overcoming our Brain: The Psychology behind a Plastics Challenge

If you have ever started a diet, or told yourself you are never eating sugar or chocolate again, you will know how tough it can be and how all you think about is the forbidden items.This can be the same, if you try to make changes to your lifestyle for the environment, like going vegan or plastic-free. In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like […]

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​Common objections when communicating climate action and how to overcome them

I asked my peers on Linkedin what common rebukes they hear around climate action and thought I would share some of the psychology that could be behind these comments.

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3 ways to talk about climate change

​​One of the calls from COP26 was to keep 1.5C degrees alive. To convince them to take action, it can be tempting to try and convince people to care about the planet as much as you do. But anyone who’s tried this approach knows it can sometimes feel like a losing battle. A raft of research has demonstrated that different audiences need different messages, and will be motivated by different things.

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​9 steps to encourage environmental behaviour change

Talking about climate and agreeing that it’s an important issue is one thing, but what about changing behaviours and actions? Read on to learn how you can inspire behaviour change and encourage people to take action.

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Back to the office: A moment of change for behaviours and habits

​Are you and your team returning to the office full or part time this autumn? Why not use this ‘moment of change’ to embed pro-environmental habits around low-carbon travel, waste reduction and recycling?  ​Why our brain loves habits and routines ​You may not realise but thinking requires a lot of energy, so our brain tries to minimise it as much as possible. Yes, that’s right! Our brain is wired for shortcuts, which is why it […]

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