The use of gamification for walking campaigns
By Livvy Drake
What gets kids walking?
The month of October is international walk to school month around the world.
Coincidently, I was recording an audio snapshot for my Changemakers Mentoring programme on gamification for sustainability and came across an example I thought I would share, as it’s very relevant.
In Brisbane an Active School Travel programme achieved:
This campaign was based on making it fun for children using gamification mechanisms of:
- Rewards and points
- Competition and leaderboards:
- Children received a stamp in their passport for every active travel journey
- Classes and schools competing against each other for prizes
- Public recognition of classes in assemblies to reinforce and normalise the behaviour
Furthermore, the councils:
Where else could these techniques be used to encourage sustainable behaviour change?