Are you falling short of expectations?
Our brains are wired for mental shortcuts, to save time and energy thinking. One of them is Expectation Bias- this occurs when an individual’s expectations about an outcome influence perceptions of one’s own or others’ behavior.
Knowing others are acting matters
Find out what difference would going vegan actually makes and the behaviour change theory behind this.
What change is possible from giving it a go?
Possible did a brilliant but simple trial with volunteers to see what their experience was if they gave up their car for 3 weeks, trying a range of methods from e-scooters to car-hire schemes.
Tips on when to talk about climate during a heatwave
Communicating climate change during a heatwave or a storm using behaviour change theory.
Value modes, perceptions & the environment
What do you think of the English Sea? Wonderful, grey and dull or scary and unknown? There is a correlation between the VALUES MODES people fell into and their perception.
World Refill Day – Changing single-use behaviours
The campaign aims to make refilling a water bottle as easy as buying a single-use plastic bottle by creating a network of refill stations across the world in cafes, bars and anywhere with a tap and clean drinking water.
Biospheric values nurtured in childhood
People with strong biospheric values are more likely to see themselves as a person who acts pro-environmentally.
Plastics campaigns that work
These were the principles we observed by looking at the The Big Plastic Count’ website and video.
Common objections when communicating climate action and how to overcome them
I asked my peers on Linkedin what common rebukes they hear around climate action and thought I would share some of the psychology that could be behind these comments.
3 ways to talk about climate change
One of the calls from COP26 was to keep 1.5C degrees alive. To convince them to take action, it can be tempting to try and convince people to care about the planet as much as you do. But anyone who’s tried this approach knows it can sometimes feel like a losing battle. A raft of research has demonstrated that different audiences need different messages, and will be motivated by different things.
9 steps to encourage environmental behaviour change
Talking about climate and agreeing that it’s an important issue is one thing, but what about changing behaviours and actions? Read on to learn how you can inspire behaviour change and encourage people to take action.
Undressing and changing the fashion habit
In this blog I address the psychology and the emotional states that shopping satisfies. As this is what really needs to be understood to make long-term behaviour change. What is the ‘need’ that fast fashion and shopping fulfil and how can you replace that?
Overcoming our Brain: The Psychology behind Month-long challenges
In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like Veganuary or the (40 day) Lent Plastic Challenge can achieve long-term behaviour change, so should be advocated by environmental campaigns rather than just telling people they should give things up and not understanding the psychological realities!
5 Tips to Communicate for Pro-environmental Action
Would you like your communications whether verbal or written to inspire pro-environmental actions? Are you inspiring change with the way you share your messages or inadvertently disempowering people? Read on for 5 communication tips that you can easily adopt.