I asked my peers on Linkedin what common rebukes they hear around climate action and thought I would share some of the psychology that could be behind these comments.
One of the calls from COP26 was to keep 1.5C degrees alive. To convince them to take action, it can be tempting to try and convince people to care about the planet as much as you do. But anyone who’s tried this approach knows it can sometimes feel like a losing battle. A raft of research has demonstrated that different audiences need different messages, and will be motivated by different things.
Talking about climate and agreeing that it’s an important issue is one thing, but what about changing behaviours and actions? Read on to learn how you can inspire behaviour change and encourage people to take action.
In this blog I address the psychology and the emotional states that shopping satisfies. As this is what really needs to be understood to make long-term behaviour change. What is the ‘need’ that fast fashion and shopping fulfil and how can you replace that?
In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like Veganuary or the (40 day) Lent Plastic Challenge can achieve long-term behaviour change, so should be advocated by environmental campaigns rather than just telling people they should give things up and not understanding the psychological realities!
Would you like your communications whether verbal or written to inspire pro-environmental actions? Are you inspiring change with the way you share your messages or inadvertently disempowering people? Read on for 5 communication tips that you can easily adopt.