Tips on when to talk about climate during a heatwave
By Livvy Drake
Following the reactions on social media to the extreme heat and its links with climate change in July 2022, I found this recent email from Act Climate Labs and Sean Buchan hugely insightful and helpful.
How weather events affect concern
Pulsar data revealed that there were 25% more posts on twitter about #heatwave vs #stormeunice in Feb, but more google searches for Storm Eunice.
Polling data following the UK heatwave found there was a 10% increase in people selecting the ‘environment’ as one of the most important issues.
Further research identified that ‘persuadables’ (69% of the UK population who are often not engaged with traditional climate communications) were those actively engaged in denying the links with climate change on Twitter and Facebook.
So how do we communicate with people who can’t see the connections yet?
Sean Buchan recommends: