Tips on when to talk about climate during a heatwave
By Livvy Drake
Following the reactions on social media to the extreme heat and its links with climate change in July 2022, I found this recent email from Act Climate Labs and Sean Buchan hugely insightful and helpful.
![](https://www.sustainablesidekicks.com/wp-content/uploads/2022/08/AdobeStock_517752656-1024x576.jpeg)
How weather events affect concern
Pulsar data revealed that there were 25% more posts on twitter about #heatwave vs #stormeunice in Feb, but more google searches for Storm Eunice.
Polling data following the UK heatwave found there was a 10% increase in people selecting the ‘environment’ as one of the most important issues.
Further research identified that ‘persuadables’ (69% of the UK population who are often not engaged with traditional climate communications) were those actively engaged in denying the links with climate change on Twitter and Facebook.
![](https://www.sustainablesidekicks.com/wp-content/uploads/2022/08/1660298862739.jpg)
So how do we communicate with people who can’t see the connections yet?
Sean Buchan recommends: