Blog - Behaviour Change

What change is possible from giving it a go?

Possible did a brilliant but simple trial with volunteers to see what their experience was if they gave up their car for 3 weeks, trying a range of methods from e-scooters to car-hire schemes.

Read more...

Tips on when to talk about climate during a heatwave

Communicating climate change during a heatwave or a storm using behaviour change theory.

Read more...

Value modes, perceptions & the environment

What do you think of the English Sea? Wonderful, grey and dull or scary and unknown? There is a correlation between the VALUES MODES people fell into and their perception.

Read more...

World Refill Day – Changing single-use behaviours

The campaign aims to make refilling a water bottle as easy as buying a single-use plastic bottle by creating a network of refill stations across the world in cafes, bars and anywhere with a tap and clean drinking water.

Read more...

Biospheric values nurtured in childhood

People with strong biospheric values are more likely to see themselves as a person who acts pro-environmentally.

Read more...

Plastics campaigns that work

These were the principles we observed by looking at the The Big Plastic Count’ website and video.

Read more...

Overcoming our Brain: The Psychology behind a Plastics Challenge

If you have ever started a diet, or told yourself you are never eating sugar or chocolate again, you will know how tough it can be and how all you think about is the forbidden items.This can be the same, if you try to make changes to your lifestyle for the environment, like going vegan or plastic-free. In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like […]

Read more...