Blog - colin

Overcoming our Brain: The Psychology behind a Plastics Challenge

If you have ever started a diet, or told yourself you are never eating sugar or chocolate again, you will know how tough it can be and how all you think about is the forbidden items.This can be the same, if you try to make changes to your lifestyle for the environment, like going vegan or plastic-free. In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like […]

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How to create a sustainability policy and action plan with your clients

​Are you a freelancer or a consultancy that is eager for your clients to embrace sustainability but not sure how to win them over over or communicate to engage them.   Perhaps they say they want to ‘go green’ and you want a framework and structure to follow. So where should you begin on your sustainability planning From the get-go, it’s essential that you discuss sustainability measures, so you have a good lead time and […]

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Back to the office: A moment of change for behaviours and habits

​Are you and your team returning to the office full or part time this autumn? Why not use this ‘moment of change’ to embed pro-environmental habits around low-carbon travel, waste reduction and recycling?  ​Why our brain loves habits and routines ​You may not realise but thinking requires a lot of energy, so our brain tries to minimise it as much as possible. Yes, that’s right! Our brain is wired for shortcuts, which is why it […]

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Bin talk: What bins say about recycling realities

If you are missing a summer event or festival, then this nostalgic post talks about the rubbish side of events- waste management!Read on to find out, how audiences react to bin set-ups and what it means for waste and recycling outcomes. This is helpful if you run events and want to improve your waste management systems and recycling rates. Black bags and open bins with no separation  ​  All this waste is going to waste-to-energy. Whilst […]

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Zero Waste Week Office Challenge

For your zero waste week, why not have some fun in the office and set some challenges to reduce waste.A week long challenge encourages people try things out. At the end of the week you can look at what people are happy to keep working on or developing.   First of all what is waste? Well according to the 2008 Waste Framework Directive,    Waste means any substance or object which the holder discards, intends […]

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Good reads, listens and apps for campaigners and communicators

Following a request from a workshop participant, I wanted to share some good reads, listens and apps for the Christmas break and new year’s resolutions.  Reading     I either try and buy books secondhand or listen on audible but should you need to buy new here they are on Bookshop (rather than Amazon). I have created a recommended list for environmental communicators and campaigners. My top reads for thinking differently and hope would be: My […]

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Overcoming sustainable event overwhelm

by Livvy Drake When you think about making an event sustainable, does your mind start to whizz: waste, travel, water, plastic – where do you even begin? What do you prioritise? What sustainable materials do you choose when they cost so much more? This can be pretty overhelming when you also have to get your event live, sell tickets and keep your clients happy. Read on for three tips for reducing sustainable event overwhelm.   Firstly what does ‘being sustainable’ […]

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Littering: Why this sign won’t improve littering

From a behavioural psychology perspective here are three reasons why this sign simply acknolwedges the reason people litters rather than trying to change them.

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The steps to achieve pro-environmental behaviour change?

Would you like to affect more change in your work or personal life around pro-environmental behaviours? Find out the four steps to take to achieve this.

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Making behaviour change at events easy, attractive, social and timely

Are you determined to make your events sustainable and for your staff and attendees do the same?​The key to this is understanding how to engage audiences, so here are four principles to consider for your sustainability initiatives, which can also be applied to your COVID safe plans too.  One of the most valuable insights from behavioural psychology is that that much of human behaviour is NOT governed by the rational part of our brain, and […]

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