Drive Behaviour Change

Is there a behaviour that you want to change in your organisation, community or society as a whole?

You’re passionate about your cause, and you know that you need other people to buy-in, share your passion and take action!

But inspiring that kind of change can be hard…

If you overwhelm people with stats, facts and consequences, they bury their head in the sand – because the truth can be scary.

And trying to get your message out past the echo-chamber is essential – but other people don’t seem to care, and it can seem hard to reach them.

Understanding Behaviour Change principles can help you:

  • Inspire others to take action
  • Communicate your message with confidence
  • Get buy-in from supporters and your team to reach your targets
  • Reach people outside your echo chamber
  • Create meaningful, widespread impact

Humans are motivated by impulses, shortcuts, the feel-good factor, what other people think and the infrastructure around us… and very little rational thought.

This means that we need to work with what really motivates people to understand existing behaviours and inspire new ones, which includes:

  • The systems and Infrastructure around us
  • Habits and cognitive shortcuts
  • Social norms and expectations
  • How messages are framed and who communicates them

To successfully motivate people to change, we need to understand which of the above are driving the existing behaviour, and how their needs can be met with alternative solutions.

If you are ready to go beyond just telling people facts and stats and expecting change:

Behavioural science will offer you exciting and impactful ways to have greater impact and engagement

And you may not even have to mention ‘going green’ or ‘being sustainable’!

Where to begin:

  • Acknowledge that education will not lead to behaviour change by itself
  • Seek to better understand what the real barriers and frictions are to change
  • Segment down audiences so you can better understand them and the opportunities for change

Here’s how I can help you implement behavioural change:

I really enjoyed the last three training sessions, its great work you’re doing! I found it really useful to have a refresh of psychology principles whilst learning new theories, and then how to apply it to my work. Which is the most important part really the application, so thank you!

Ninette Harris – Sustainability Coordinator at Durham

Who am I?

I’m Livvy, a behaviour change and sustainability consultant on a mission to engage people beyond the green echo chamber and help changemakers, like you, create real impact!

Since getting involved with sustainability consultancy and environmental campaigning, it became clear to me that knowledge and education was not enough to deliver change and that there were other factors at play.

Applying the principles of behavioural science to plastics, waste and carbon reduction campaigns has opened up so many more ways to understand the challenges we face and to achieve change with much wider audiences.

Feeling overwhelmed by all the changes you want to make?

Get in touch to discuss how you can deliver more change