As an environmental organisation you are committed to your cause and engaging other people in taking action
It can be frustrating when people don’t seem to respond in the way you hope or your sector seems to be slow to embrace change.
Are you Pioneers…
In advance of a Sustainable Sidekicks behaviour change workshop with community waste management professionals, they completed the CDSM Maslow values type test.
Everyone who responded came out as Pioneers, who are motivated by environmental, social and ethical causes. Yet according to Chris Rose’s 2025 research, the world is made up of 55% Prospectors (motivated by personal success) and 20% Settlers (family and friend motivations).
If Pioneers are communicating to Prospectors and Settlers with the messages and motivations that engage them, nothing is going to change.
Why fear doesn’t drive change
It can be tempting to use fear and scaremongering approaches as this may have initially motivated us to the cause- however evidence shows that this leaves people feeling xx xxx
Increase your impact and change the narrative
Behavioural science demonstrates the barriers and motivations to pro-environmental behaviour change which fall into three categories:
By understanding these influences you can open up opportunities to drive your campaigns to reach a wider audience.
The Sustainable Sidekicks can support you with:
- Behaviour change training workshops – delivered for your team or network we can create a bespoke workshop that addresses your key impact areas
- Research services – we will gather valuable insights from your stakeholders through surveys and interviews and literature reviews on your focus area
- Mentoring support – get expert insights and feedback on how and where to improve your campaign with a behavioural science lens
On-demand training courses
Who am I
I’m Livvy, a sustainability and behaviour change consultant on a mission to engage people beyond the green echo chamber and help businesses like yours achieve their goals!
I’ve been the person carrying the office recycling home on my bike and wondering why nobody cares as much as me – which is what led me to learn all about behavioural science and how we can motivate people to change. I have extensive experience in applying these principles to encourage people to adopt sustainable habits in their work, home and leisure time and helping others do the same.