Engaging citizens in low-carbon travel across Bristol
The Active Travel Team at Bristol City Council are responsible for community and business outreach to increase public transport, cycle and on foot journeys. They were keen to see if there were other approaches and techniques the travel officers could deploy when out and about.
The team commissioned a two-hour interactive session where ideas were captured on an online Mural white board.
We showed the team different behavioural science principles and case studies, encouraging them to consider how they could apply these to their community engagement and outreach work.
Key insights from the participants
The team identified areas of the work that they could amplify more of:
Since the workshop the team have been actively focussing on discussing what people can do to change their travel behaviour, sharing their own stories and experiences. They also now have electric vans for shifts and events that are further afield, and use their event cargo bike for closer events – an example of modeling low carbon travel modes.