Stakeholder research
Understand how your stakeholders really sees the world – what motivates them, what holds them back, and what it’ll take to get them on board.
We work with…..
Project leads working on introducing new pro-environmental behaviours to a range of stakeholders
And are committed to understanding the views, barriers and motivations of the stakeholder groups
To ensure their project roll-out addresses any pre-conceptions and potential challenges
Our solution to these challenges
Segmented stakeholder research
We segment the different stakeholders
Develop research methodology to capture insights from the different groups
Conduct a range of research approaches
And Provide feedback and insights for project roll-out and communications
The transformation you can expect…..
- Insights and feedback from a more diverse range of people
- Understanding the pre-conceptions, concerns and perceived issues with the new service
- Confidence in the scheme from key stakeholders
- Communication framing to address stakeholder concerns
The proven method
Research methodology
We segment stakeholders using relevant segmentation tools
Stakeholder research
We conduct:
Literature reviews
Interviews
Surveys
Ethnographic observations
Report
We report on the insights and make recommendations for the consultation
Project advice
We provide behavioural science informed approaches for your project roll-out and communications
Project roll-out
We observe, continue to research with stakeholders and iterate approaches to the project as your stakeholders engage with it
Our experience
- Delivered workshops for 43 organisations since 2020
- Trained over 1500 people in online and face-to-face workshops
- Mentored 38 sustainability leads in applying behavioural science to their pro-environmental workplace challenge
“This was the first project of its kind anywhere in the UK looking at travel behaviour & attitudes within grassroots football. The support received from Sustainable Sidekicks from the outset was integral to being able to deliver on the planned outcomes.
They very quickly understood the landscape of the grassroots game and through the initial robust research phase they collated some powerful insights that helped engage the hearts & minds of the 2 clubs who participated in the trial stage.”
Richard Lindsay AIEMA, Sustainability & Business Insights
“I was delighted with the support provided from The Sustainable Sidekicks. I have been involved in the past with bin projects and roll outs but by taking a new behavioural science approach supported by The Sustainable Sidekicks has been a revelation to me and I think has provided a much better customer experience.
This has been reflected in the success of the trial and how well informed and engaged the residents involved were. The insights I have gained working with The Sustainable Sidekicks will be invaluable to me in future decision making.”
Sandy Anderson, Service Manager- Waste Operations
