Are you sharing some of the environmental facts and stats and getting frustrated that people are not acting upon these? Here are five reasons why knowledge or education alone is not enough to change unsustainable habits!
3. Confirmation bias
Our brains are wired to see the world as we expect it to be, which is why we miss spelling mistakes. This means we look for information to confirm our world view and why in a world of disinformation, people will seek out the information on Google which confirms their world view.
So how about telling people that their behaviours are the problem and they need to change them?
4. Cognitive dissonance
5. Social norms
Often people's behaviours are motivated by a whole raft of reasons (see our blog on the steps to achieve behaviour change) If people think that the behaviour, being suggested, is not socially acceptable to their peers they are less likely to act. This has been a massive issue for men reducing or being vegetarian, as it isn’t seen as ‘macho’.
And for the solutions on how to communicate read : 5 tips to communicate for Pro-Environmental Action
So how can you achieve behaviour change, see our blog on the stages of behaviour change, sign up to our newsletter for the next blog on how to communicate effectively for behaviour change.
Or If you would like more insights on the barriers and opportunities to deliver behaviour change as a campaigner or a communicator, we have our on demand content series.
Replays can be accessed from £19. These will take you through key behavioural psychology principles to apply, how to better understand your audience and then how to design an engaging initiative.
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