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Overcoming our Brain: The Psychology behind Month-long challenges

18/1/2021

 
 If you have ever started a diet, or told yourself you are never eating sugar or chocolate again, you will know how tough it can be and how all you think about is the forbidden items. 
This can be the same, if you or others are trying to make lifestyle changes for the environment, like going vegan, plastic-free, giving up a car or flying.

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Good reads, listens and apps for campaigners and communicators

15/12/2020

 
Following a request from a workshop participant, I wanted to share some good reads, listens and apps for the Christmas break and new year’s resolutions. 

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Littering: Why this sign won’t improve littering

23/11/2020

 
Why ‘ Don’t be a Tosser’ signs will not address the reasons people litter
This summer the spotlight was on littering as people emerged from lockdown and appeared to show ‘disregard’ for the only places available to socialise in - parks, beaches and the great outdoors. 

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5 Tips to Communicate for Pro-environmental Action

16/11/2020

 
Would you like your communications whether verbal or written to inspire pro-environmental actions? Are you inspiring change with the way you share your messages or inadvertently disempowering people? Read on for 5 communication tips that you can easily adopt.

By Livvy Drake 

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The steps to achieve pro-environmental behaviour change?

10/11/2020

 
Would you like to affect more change in your work or personal life around pro-environmental behaviours? Find out the four steps to take to achieve this.

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Case study: Making zero-waste mainstream: creating behaviour change in the second-hand and reuse sector

10/11/2020

 

Learnings for ethical businesses from the Reuse sector 

In May, 2020 The Devon Council Reuse Officer hired Head Sustainable Sidekick Livvy Drake to deliver workshops to the Reuse shops she worked with. The aim was to help them achieve more sales and reach a wider audience by understanding their existing and potential customers better. 

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Making behaviour change at events easy, attractive, social and timely

10/11/2020

 
Whilst lockdowns have meant many countries do not have any events happening, we know that many event professionals have been using the time to up-skill and get prepared to re-open with sustainable event principles. 
​

Key to this is understanding how to engage audiences, so here are four principles to consider for your sustainability initiatives, which can also be applied to your COVID safe plans too. 

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5 reasons stats and facts alone will not achieve behaviour change

9/11/2020

 
Are you sharing some of the environmental facts and stats and getting frustrated that people are not acting upon these? Here are five reasons why knowledge or education alone is not enough to change unsustainable habits!

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From animal activists to buff bodybuilders: what the vegan movement can tell us about mainstreaming environmental products and behaviours

3/11/2020

 
Here are four behavioural science reasons that veganism has moved from the peripherals of society to the past-time of gym enthusiasts which can provide insights for others targeting mainstream audiences with environmental messages and products.  ​

by Livvy Drake (Head Sustainable Sidekick)

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How to create a sustainability policy and action plan with your clients

10/7/2020

 
by Livvy Drake
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Have your clients asked you to make an event ‘sustainable’, halfway through a project, without any clear definition of what this means leading to confusion and extra work?  

Or perhaps you want to deliver more sustainable events and overcome your client’s barriers to this?

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Tips for engaging your team in your sustainability policy and strategy?

8/7/2020

 
By Livvy Drake

As businesses look to what the future holds and how they remain a ‘sustainable’ and viable business, we are advocating bringing the team into discussions and strategies on what a sustainable future, policy and strategy would look like, for people, planet and profit.  

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What to include in a sustainability policy

7/7/2020

 
Would you like to have a sustainability policy that is engaging for your staff and customers? Read on for our tips on how to do this and what to include. 

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Overcoming our Brain: The Psychology behind Plastic Free July

30/6/2020

 
If you have ever started a diet, or told yourself you are never eating sugar or chocolate again, you will know how tough it can be and how all you think about is the forbidden items.
This can be the same, if you try to make changes to your lifestyle for the environment, like going vegan or plastic-free. In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like Veganuary or Plastic Free July can achieve long-term behaviour change.  Read on for the psychological drivers that influence our behaviours. 

By Livvy Drake ​

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Meet the Waste 101 Masterminds

23/6/2020

 
If you want to learn more about waste processing systems, where different materials go and how to improve your recycling, watch the Waste 101 - Waste and Recycling Mastermind. 

Filmed with a live audience this resolves the confusion around waste and recycling, identifies how you can manage your bins better and engage people with behaviour change techniques. 

The content was prepared to be relevant for businesses, events and individuals who want to geek out on waste, plastics and ‘do the right’ thing. 


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Bin talk: What bins say about recycling realities

18/6/2020

 
If you are missing a summer event or festival, then this nostalgic post talks about the rubbish side of events- waste management!
Read on to find out, how audiences react to bin set-ups and what it means for waste and recycling outcomes. This is helpful if you run events and want to improve your waste management systems and recycling rates.

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  • Services
    • Consultancy
    • Audits
    • Engagement Campaigns
  • TRAINING
    • Workshops
  • Online Courses
    • Tackling Plastics in the Workplace
  • Resources
    • Blog
    • Sustainable Events Support
    • Waste
    • Waste Articles
    • Behaviour Change
    • Case Studies >
      • Bristol Gulls Case Study
      • Roseline Logistics
      • REUSE Sector
  • About
    • Schools of thought
    • Sustainability Policy
    • The Team
  • Our Community
  • Contact