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Behaviour change principles for changemakers
Understand your audience
All the research and tools you will need to get into the day-to-day lives of the people you want to engage to understand them better.
1.5 hour recording plus supporting documentation and tools
Develop an initiative
Create interventions that are based on behavioural science and relevant to your target audience, with a 4 step process.
1.5 hour recording plus supporting documentation and tools
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Aha moments: the importance of positive messages and encouraging right behaviours by reducing friction.
Greg Cooper, Front of Mind Coaching
I think it’s been really interesting to get the reminder that other people won’t be persuaded by thinking ‘I need to do this for the planet’ and to relate it to their benefits.
Kathryn Cook, Change Communications Manager, LSBU
It was a great presentation. I liked the presentation of the theories backed up with concrete examples relevant to sustainability. With so much content, I’ll definitely be going back through the slides to answer the questions you asked
Heather Davies, Communications Consultant