Marketing and promotional tools are an integral part of most sales, event and business campaigns, whether it’s for a live event or not. The single-use paper flyer is a good fall back for providing a cheap brand message that can quickly reach a potential customer. But, unless they carry QR codes or discount codes, it is hard to accurately quantify their impact and what quantity of them go directly into the bin. Here are some ways to be environmentally friendly regarding marketing:
What to consider before you hit print
- The use of petroleum-based inks, laminates, varnishes and adhesives produces what are known as volatile organic compounds (VOCs). Studies have shown that these compounds, when inhaled, greatly increase the risk of asthma attacks.
- All paper requires the addition of virgin fibres; even the most expensive recycled papers have some amount of virgin fibre content.
- Recycling paper has energy costs and waste by-products associated with it from the removal of ink, varnishes and solvents.
- There is also an energy cost associated with printing.
- Print cartridges, old printer parts and printing machines are made from plastic and contain harmful materials if they eventually end up in landfill.
How to minimise the impact of printing
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