Since the session we have seen a huge range of actions – both at individual and team level – across the organisation which are demonstrating “environment first” thinking. A really great example is that our comms and marketing teams are now prioritising using imagery that promotes the behaviours we want to encourage in our participants – e.g. pictures of runners wearing hydration packs or carrying their own reusable water bottles. This is an idea that came from the workshop and is now making a tangible difference to the environmental impact from our events.

Kate Chapman, Head of Sustainability, London Marathon