Five reasons why adopting event sustainability is good for your event business
Monitoring and measuring resource usage is one of the first practical steps in adopting sustainability. This could be energy, waste, water, staff hours, carbon, paper, printing, lifecycle of materials. By understanding your output you can then look at being more efficient. This of course will then save the pennies and the pounds. There are great examples of venues changing light bulbs to LED’s and saving thousands of pounds.
There are lots of basic online tools to get you started with, although getting accurate data with a reputable system is ideal:
Festival Fuel Tool
A Unique Selling Point that will win business
With a renewed focus on climate changes recently; sustainability is a growing concern around the globe. So being able to offer sustainable event management initiatives gives your organisation a USP (unique selling point) for winning events and clients. The Create Centre in Bristol credit their Green Tourism Awards with increased business and a waiting list for office space.
Internationally, sustainability holds even greater gravitas and importance than in the UK. Many international events and organisations will only work with venues and organisations that work with an ISO standard or sustainable measures. A brilliant example of this is conference venue, Manchester Central, who won the Ecological Restoration World Congress in 2014 because they had adopted ISO 20121- the deal was worth 3.9m for Manchester’s economy!
Sustainability is not just about the polar bears, it is about the people too! The culture in your business is key to your long-term success and a sustainable business model. By appointing a sustainability champion and hosting regular sustainability meetings your workforce will feel empowered to suggest improvements, new ideas and be more invested in your business.
There are lots of social initiatives that can be implemented that are low cost but with great engagement such as collective bike schemes, gardening groups or even community bee hives on the roof!
With event sustainability still a new area, becoming a leader in your sector really is an easy win. This is clearly a great opportunity to publicise your business. What is more your competitors will be following your lead in best practice- you will be a trailblazer! And as we all know publicity is priceless in winning new business.
So how do you get started, we hear you ask?
There were 4 key actions you can take:
- Identify your key issues
- Start monitoring and measuring
- Appoint a sustainability champion
- Seek out education materials and get support.
Always hear to help
Don't forget the Sustainable Sidekicks are always on hand to come and put together an action plan for you.
Furthermore, following the success of the recent Introduction to Sustainable Event Management workshop in Bristol, we are planning another in Gloucestershire in early 2015. We will also be hosting the first Positive Impact Open Workshop in Bristol in March. To find out more, drop us an email.
Share your sustainability success stories
How have you saved money, won business or improved your culture whilst minimising resource usage? Share your stories with us