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Are you a freelancer or a consultancy that is eager for your clients to embrace sustainability but not sure how to win them over over or communicate to engage them.
Perhaps they say they want to ‘go green’ and you want a framework and structure to follow. I recently saw this Metro article We all know the true cost of fast fashion, so why can’t we kick the habit? about the social and environmental issues of fast fashion, but I didn’t feel it addressed the psychology and the emotional states that shopping satisfies. As this is what really needs to be understood to make long-term behaviour change.
I had discussed this on a 1-1 behaviour change power hour with a client creating a waste-less clothes campaign for young people, where I kept coming back to what is the ‘need’ that fast fashion and shopping fulfil and how can you replace that? If you have ever started a diet, or told yourself you are never eating sugar or chocolate again, you will know how tough it can be and how all you think about is the forbidden items.
This can be the same, if you try to make changes to your lifestyle for the environment, like going vegan or plastic-free. In this blog, we will unpack the psychological factors at work and how undertaking a month challenge like Veganuary or Lent Plastics Challenge can achieve long-term behaviour change. Read on for the psychological drivers that influence our behaviours.
If you have ever started a diet, or told yourself you are never eating sugar or chocolate again, you will know how tough it can be and how all you think about is the forbidden items.
This can be the same, if you or others are trying to make lifestyle changes for the environment, like going vegan, plastic-free, giving up a car or flying. Following a request from a workshop participant, I wanted to share some good reads, listens and apps for the Christmas break and new year’s resolutions.
Why ‘ Don’t be a Tosser’ signs will not address the reasons people litter
This summer the spotlight was on littering as people emerged from lockdown and appeared to show ‘disregard’ for the only places available to socialise in - parks, beaches and the great outdoors.
Would you like your communications whether verbal or written to inspire pro-environmental actions? Are you inspiring change with the way you share your messages or inadvertently disempowering people? Read on for 5 communication tips that you can easily adopt.
By Livvy Drake
Would you like to affect more change in your work or personal life around pro-environmental behaviours? Find out the four steps to take to achieve this.
Learnings for ethical businesses from the Reuse sector
In May, 2020 The Devon Council Reuse Officer hired Head Sustainable Sidekick Livvy Drake to deliver workshops to the Reuse shops she worked with. The aim was to help them achieve more sales and reach a wider audience by understanding their existing and potential customers better.
Whilst lockdowns have meant many countries do not have any events happening, we know that many event professionals have been using the time to up-skill and get prepared to re-open with sustainable event principles.
Key to this is understanding how to engage audiences, so here are four principles to consider for your sustainability initiatives, which can also be applied to your COVID safe plans too.
Are you sharing some of the environmental facts and stats and getting frustrated that people are not acting upon these? Here are five reasons why knowledge or education alone is not enough to change unsustainable habits!
Here are four behavioural science reasons that veganism has moved from the peripherals of society to the past-time of gym enthusiasts which can provide insights for others targeting mainstream audiences with environmental messages and products.
by Livvy Drake (Head Sustainable Sidekick)
by Livvy Drake
Have your clients asked you to make an event ‘sustainable’, halfway through a project, without any clear definition of what this means leading to confusion and extra work? Or perhaps you want to deliver more sustainable events and overcome your client’s barriers to this?
By Livvy Drake
As businesses look to what the future holds and how they remain a ‘sustainable’ and viable business, we are advocating bringing the team into discussions and strategies on what a sustainable future, policy and strategy would look like, for people, planet and profit.
Would you like to have a sustainability policy that is engaging for your staff and customers? Read on for our tips on how to do this and what to include.
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